01. The Client & The Challenge
Segway Pakistan, the exclusive distributor of Segway electric scooters in Pakistan, aimed to capture the emerging e-mobility market with premium products for urban commuters, teens, and lifestyle enthusiasts. However, their website was underperforming.
Despite strong visuals, it failed to generate leads, search traffic, or engagement, primarily due to placeholder content, missing trust signals, and a lack of content strategy.
The focus should be on creating a multi-layered narrative that invites viewers to experience the project’s journey, from inception to launch. Include interactive elements like clickable prototypes & “before and after”.
02. Our Solution: A Comprehensive Content Audit
To address these challenges, Segway Pakistan partnered with Revnium. Our comprehensive content and website audit uncovered significant gaps, from non-existent product descriptions to a complete absence of conversion tools.
Following this detailed analysis, we developed a clear, actionable roadmap designed to revitalize their online presence and drive tangible results.
How we did it:
03 The Impact: Client Testimonial
Basit Khan, Co-Founder of Segway-Ninebot, Pakistan, provided valuable feedback on our work:
"We are very impressed with your audit report; it clearly reflects your professionalism.
We had previously halted our SEO and performance marketing activities due to poor lead generation.
We would be keen to hear your recommendations on how you can help us address this.
Thank You!"
